In addition to the video being hilarious, this study by Creveny et al. (2010) brings to light how animals are in tune with aspects of the environment that, as humans, seem negligible.
Watch the below video to see how a Red Fox hunts for prey that scurrying around, hidden under the snow. Only when facing magnetic north did the foxes have a successful capture rate of >70%.
For an easy to digest summary of a fox's skills check out this NPR article written by RadioLab's host Robert Krulwich.